Privacy Policy

1. Overview

This Privacy Policy explains how velvitae (“velvitae,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, purchase our false eyelashes and beauty products, contact customer support, interact with our advertisements, or otherwise use our services.

velvitae is operated by 广州市菁梦电子商务有限公司 (Guangzhou Jingmeng E-Commerce Co., Ltd.).

By using our website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with velvitae, we may collect the following categories of information:

Contact Information
Including your name, email address, telephone number, billing address, and shipping address.

Order and Transaction Information
Including false eyelashes or beauty products purchased, order number, payment status, shipping information, refunds, returns, and transaction history.

Account Information
If you create an account, we may collect account credentials and related account preferences.

Customer Support Information
Including information you provide when contacting us regarding orders, false eyelashes, beauty products, returns, product support, or other inquiries.

Device and Technical Information
Including IP address, browser type, device type, operating system, language settings, approximate location inferred from your IP address, and other technical information.

Website Activity
Including pages viewed, products viewed, interactions with our website, referral information, shopping-cart activity, and other website events collected through cookies, pixels, and similar technologies.

Advertising and Conversion Information
Where permitted, we may collect or receive information about interactions with our advertisements, website visits, purchases, and other conversion events to measure and improve advertising performance.

3. How We Use Personal Information

We may use personal information to:

  • Process, fulfill, and manage orders

  • Provide shipping and delivery updates

  • Process returns and refunds

  • Provide customer and product support

  • Operate, maintain, and improve the velvitae online store

  • Personalize website content and shopping experiences

  • Detect, investigate, and prevent fraud, abuse, or security incidents

  • Measure website and advertising performance

  • Understand how customers interact with our false eyelashes, beauty products, and services

  • Attribute purchases and other conversions to advertising campaigns

  • Improve the relevance and effectiveness of our marketing

  • Send promotional communications where permitted by applicable law

  • Maintain business and transaction records

  • Comply with applicable legal and regulatory obligations

  • Protect our customers, business, and legal rights

4. Advertising, Analytics and AppLovin

We may work with advertising, analytics, attribution, and measurement providers to understand how visitors interact with velvitae, evaluate advertising performance, measure conversions, and improve our marketing.

We may use AppLovin advertising and measurement technologies, including pixels, scripts, cookies, or related integrations.

Where these technologies are enabled and permitted by applicable law and your consent choices, AppLovin may receive information relating to your interaction with our website and advertising. This may include information such as device and browser information, IP address, identifiers, website interactions, advertising interactions, and conversion or transaction-related events.

We use these technologies for purposes such as:

  • Advertising measurement

  • Conversion attribution

  • Campaign performance analysis

  • Audience and advertising optimization

  • Fraud prevention and security

  • Improving the relevance and effectiveness of advertising

For more information about AppLovin’s collection and use of your information, visit the AppLovin Privacy Policy.

5. Cookies and Similar Technologies

velvitae and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used to:

  • Enable essential website functionality

  • Maintain shopping-cart and checkout functionality

  • Remember preferences

  • Improve website performance

  • Understand website usage

  • Analyze traffic and customer interactions

  • Measure advertising effectiveness

  • Attribute purchases and conversions

  • Support advertising where permitted

Where required by applicable law, non-essential advertising or analytics technologies will be used in accordance with your consent choices.

You may manage available privacy and cookie choices through our cookie banner, privacy settings, browser controls, or Your Privacy Choices page where available.

Disabling certain technologies may affect some website functionality.

6. How We Share Personal Information

We may share personal information when reasonably necessary to operate velvitae, complete transactions, provide services, measure advertising, protect our rights, or comply with legal requirements.

Recipients may include:

  • Shopify, which provides our ecommerce platform

  • Payment processors and payment service providers

  • Shipping, fulfillment, warehouse, and logistics partners

  • Customer service providers

  • Hosting, security, and technology service providers

  • Analytics and performance measurement providers

  • Advertising and attribution partners, including AppLovin

  • Fraud prevention and risk-management providers

  • Professional advisors, including legal and accounting professionals

  • Government agencies, regulators, or law enforcement when legally required

We may also disclose information as part of a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us except where independently permitted by applicable law.

7. Targeted Advertising, Sale or Sharing of Personal Information

Certain privacy laws may define some advertising or data-sharing activities as “targeted advertising,” “sharing,” or a “sale” of personal information, even where no money is exchanged for personal information.

Where applicable, you may have the right to opt out of certain advertising-related processing, sale, or sharing of personal information.

You may exercise available choices through our:

  • Cookie consent settings

  • Your Privacy Choices page

  • Browser or device privacy controls where supported

  • Customer support email

We will honor applicable legally recognized privacy choices as required by law.

8. Marketing Communications

Where permitted, we may send emails regarding velvitae false eyelashes and beauty products, new product releases, company updates, special offers, and other relevant information.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing messages.

Unsubscribing from marketing communications will not prevent us from sending transactional communications relating to orders, payments, shipping, returns, security, or customer service.

9. Legal Bases for Processing

Where applicable data protection laws require a legal basis, we may process personal information based on:

Performance of a Contract
For example, processing and delivering your order.

Consent
For example, certain marketing, analytics, or advertising technologies where consent is required.

Legitimate Interests
Including operating and improving our business, providing customer support, protecting our services, preventing fraud, and understanding business performance, where those interests are not overridden by your rights.

Legal Obligations
Where processing is necessary to comply with applicable laws, regulatory obligations, tax requirements, or lawful requests.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on factors including:

  • Order and transaction record requirements

  • Customer service needs

  • Warranty or return periods

  • Fraud and security prevention

  • Accounting and tax requirements

  • Dispute resolution

  • Applicable legal and regulatory obligations

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely retain it where required by law.

11. Data Security

We implement reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, network, transmission method, or electronic storage system can be guaranteed to be completely secure.

Customers are also responsible for protecting passwords, devices, and account credentials used to access our services.

12. International Processing and Transfers

velvitae serves customers internationally.

Your personal information may therefore be processed, stored, or transferred to countries outside your country or region of residence, including locations where our ecommerce, payment, logistics, customer-service, advertising, or technology providers operate.

Where applicable law requires safeguards for international transfers, we take reasonable steps to implement appropriate transfer mechanisms and protections.

13. Your Privacy Rights and Choices

Depending on your country, state, or region of residence, you may have rights regarding your personal information, including the right to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Request a portable copy of certain information

  • Restrict certain processing

  • Object to certain processing

  • Withdraw consent where processing relies on consent

  • Opt out of certain targeted advertising, sale, or sharing

  • Appeal certain privacy-related decisions where applicable

  • Lodge a complaint with an applicable data protection authority

These rights may be subject to exceptions and limitations under applicable law.

Before processing certain requests, we may need to verify your identity and request sufficient information to locate the relevant records.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. Children's Privacy

The velvitae online store and our false eyelashes and beauty products are intended for adult purchasers and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

15. Third-Party Websites and Services

The velvitae online store may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, legal requirements, service providers, product offerings, or regulatory obligations.

When we make changes, the updated version will be posted on this page and the Effective Date will be revised where appropriate.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy request, please contact us:

Brand: velvitae

Legal Entity: Guangzhou Jingmeng E-Commerce Co., Ltd.

Registered Address:
Room W126, Room 3A03, No. 5 Jianzhong Road, Zhongshan Avenue, Tianhe District, Guangzhou, Guangdong Province, China

Email: service@velvitae.com

We will review privacy-related inquiries and respond in accordance with applicable law.

The velvitae online store is operated by 广州市菁梦电子商务有限公司 (Guangzhou Jingmeng E-Commerce Co., Ltd.).